Client | Amtrak Framing | Long haul trip (8-12 hours) Focus | Passenger sleep experience within the train 4 Teams | Targeting different spaces in the train
Coach
Creating privacy in the seated position
Premium
A lay-flat sleeping experience
Roomette
A private room for two
Lavitory
An elevation of personal routine
1.
Sleeping while you travel is an underwhelming experience at best, miserable at worst
2.
The rail system in America is an underutilized resource for passenger travel
3.
Designing a travel experience focused on quality sleep creates an opportunity.
How might we create a new Amtrak lavatory experience that elevates morning and evening routines?
Sitting far from the lav creates difficulty in understanding lav availability.
This environment can create backups during peak routine times.
Trays can be used as a sanitary surface for your routine items, separate spaces assist in stall availability, and clarified wayfinding increases equitable recognition.
Entering the Routine Room
Passing through the entryway illuminates occupancy indicators.
